Mert Coskun

Evaluator
DISC Type : csd

Unternehmensinhaber at MUAH

Sternenfels, Baden-Württemberg, Germany

Overview

Mert Coskun is the founder of Muah®, a Dubai-inspired chocolate brand targeting the European retail market. He excels in food innovation, brand building, and establishing key retail partnerships. Before Muah®, he managed the complex pan-European distribution of over 25 million COVID tests, showcasing his expertise in high-pressure supply chain logistics. He studied at Hochschule Heilbronn.

Mert values transparency and trust as the foundation for long-term partnerships in business. He believes in the importance of mental well-being and a strong support system for effective leadership. His personal posts show deep empathy, particularly regarding his firsthand experience with the 2023 earthquake in Turkey.

During the pandemic, he was solely responsible for the logistics and distribution of over 25 million COVID tests across Europe.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Food Innovation
He founded Muah® to bring trend-driven, Dubai-inspired chocolate to the European retail market, focusing on unique formulations and high-impact packaging.
Retail Partnerships
He successfully secured listings with major European retailers like Carrefour and Lidl within months of launching his brand, demonstrating a strong grasp of B2B distribution.
Supply Chain Logistics
His experience distributing 25 million COVID tests highlights his expertise in managing complex, high-pressure logistics and just-in-time supply chain operations.

Media Appearances

Mert has no verified media appearances

Work History

9-2024
Unternehmensinhaber at MUAH
2-2020 - 1-2024
Unternehmensinhaber at Eiskönig
4-2019
Unternehmensinhaber at CKN Trading

Education

9-2014 - 9-2018
Bachelor from Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik

More Information

Social Presence :

Prographics :

Exp : 6 Location : Sternenfels, Baden-Württemberg, Germany Job Level : N/A Designation : Unternehmensinhaber at MUAH
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Insights For Selling To Mert

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mert is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mert

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mert move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mert take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mert

Personality Compatibility


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