Messalina Tiro

Trailblazer
DISC Type : DI

Founder at Tiro Strategic Communications

Amsterdam, North Holland, Netherlands

Overview

Messalina Tiro is a cultural anthropologist with over 17 years of experience in strategic communications, specializing in culture transformation and change management during M&A and brand shifts. Described as inspiring, energetic, and professional, she provides fractional communications leadership and holds an MSc from Vrije Universiteit Amsterdam.

Rooted in the Netherlands with a Canadian-Filipino heritage, Messalina is passionate about creative exploration and mindfulness. During a sabbatical, she learned to sew, paint, and play the ukulele, while also starting a meditation practice. She deeply values supporting others, both personally and professionally.

Unique fact: Messalina took a sabbatical to travel, explore her creative side, and tick items off her bucket list.

Personality Overview

Charismatic

Persuasive

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They like to keep things under control.

Topics They Care About

Culture Transformation
Her core expertise involves helping organizations navigate M&A, divestitures, and strategic shifts by focusing on culture and employee engagement.
Change Communications
She specializes in translating complex business strategies into clear, compelling narratives that align teams and make organizational change stick.
Leadership Facilitation
Acts as a Master of Ceremonies and facilitator, bringing structure and energy to conferences, panels, and leadership events for various organizations.

Media Appearances

Messalina has no verified media appearances

Work History

4-2020
Founder at Tiro Strategic Communications
9-2021 - 4-2025
Global Head, Communications at ERIKS
10-2017 - 3-2025
Member of the Advisory Board at The Implementation Science and Communication Strategies Group
10-2019 - 4-2020
Explorer at Sabbatical
12-2016 - 10-2019
Global Head, Communications at Staples Solutions

Education

MSc from Vrije Universiteit Amsterdam (VU Amsterdam)
2002 - 2006
Communication and Culture from University of Calgary

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Founder at Tiro Strategic Communications
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Insights For Selling To Messalina

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Messalina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Messalina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Messalina move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Messalina take some risk or not?

  • They can take risks if necessary.

You And Messalina

Personality Compatibility


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