Messaoud Boukoufallah

Initiator
DISC Type : Di

Marketing Manager & Consultant at ZBX

Dubai, Dubai, United Arab Emirates

Overview

Messaoud is a trilingual (Arabic, English, French) marketing and business development leader specializing in the crypto and fintech sectors across the MENA region. He drives revenue growth and user acquisition for firms like ZBX and ProHype. His background includes a Doctor of Pharmacy from Université Ferhat Abbas, Sétif.

He holds a Doctor of Pharmacy degree, uniquely positioning him with a scientific and analytical background in the fast-paced world of crypto marketing.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Crypto Growth (MENA)
His career is focused on driving revenue growth, strategic partnerships, and brand expansion for crypto and fintech companies specifically within the GCC and MENA markets.
AI-Driven Marketing
As the founder of ProHype, he architected a proprietary AI platform to automate A/B testing and significantly boost campaign ROI, showing a deep interest in applying AI to marketing.
KOL & Community Building
His professional headline and experience highlight his role as a "KOL & Community Architect, " focusing on building engaged user bases and influential partnerships.

Media Appearances

Messaoud has no verified media appearances

Work History

1-2024
Marketing Manager & Consultant at ZBX
1-2023
Founding Executive Director at ProHype
6-2022
Marketing Partner, Event Manager, Speaker & Consultant at OOKC Labs
9-2017
Crypto Trader & NFTs, DeFi Investor, OTC Desk/Peer to Peer Trading at Binance
9-2016
Crypto Trader & OTC Desk / Peer-to-Peer Trading at M7Bk

Education

9-2013 - 12-2019
Doctor of Pharmacy - PharmD from Université Ferhat Abbas, Sétif

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dubai, Dubai, United Arab Emirates Job Level : Middle Designation : Marketing Manager & Consultant at ZBX
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Insights For Selling To Messaoud

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Messaoud is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Messaoud

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Messaoud move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Messaoud take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Messaoud

Personality Compatibility


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