Mette Cordt-Bergholt

Initiator
DISC Type : Di

Marketingchef / Head of Marketing at SEF A/S

Svendborg, Region of Southern Denmark, Denmark

Overview

Mette Cordt-Bergholt is the Head of Marketing at SEF A/S, specializing in 360-degree campaigns, branding, and digital strategy. Her career includes leadership roles at Donkey Republic, VisitDenmark in New York, TV 2, and DR. Colleagues describe her as innovative, empathic, and a strong, result-driven leader with outstanding communication skills.

She is passionate about creativity and constantly challenges traditional approaches to marketing, aiming to view tasks from new angles. Mette is driven by purpose-led work, with a professional focus on sustainability and creating more livable cities, a theme she carried from her time promoting Denmark in the US to her role at Donkey Republic.

Her self-described trademark is developing and executing comprehensive 360-degree campaigns.

Personality Overview

Impact-Oriented

Confident

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

360-Degree Campaigns
This is her stated "trademark" and a core focus in her leadership roles at SEF, VisitDenmark, and TV 2, where she headed up comprehensive campaigns.
Creative Brand Activation
She has driven significant brand activations, such as SEF's partnership with the Heartland Festival, to create unique brand experiences and connect with the local community.
Purpose-Driven Marketing
She was attracted to her role at Donkey Republic by its purpose of making cities more livable, showing a strong motivation for mission-based work.

Media Appearances

Mette has no verified media appearances

Work History

4-2022
Marketingchef / Head of Marketing at SEF A/S
4-2021 - 4-2022
Chief Marketing Officer at Donkey Republic
4-2019 - 4-2021
Marketingansvarlig/Marketing Manager US at VisitDenmark
11-2016 - 3-2019
Brandingchef/Head of Branding (TV 2 PLAY, TV 2 ZULU, TV 2 CHARLIE & TV 2 FRI) at TV 2 DANMARK A/S
12-2014 - 11-2016
Markedsføringsansvarlig/Marketing Manager (DR Ultra, DR Ramasjang & DR1) at DR - Danmarks Radio

Education

2-2024 - 4-2024
Academiuddannelse i Innovation from UCL Erhvervsakademi og Professionshøjskole
1-2022 - 7-2022
Certificate from At Work Skolen

More Information

Social Presence :

Prographics :

Exp : 22 Location : Svendborg, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Marketingchef / Head of Marketing at SEF A/S
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Insights For Selling To Mette

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mette is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mette

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Mette move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mette take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mette

Personality Compatibility


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