Micah Hogan

Enthusiast
DISC Type : i

Chief Growth Officer at FloraWorks

Brevard, North Carolina, United States

Overview

Micah Hogan is the Chief Growth Officer at FloraWorks, a cGMP and ISO9001 certified hemp processor in Portland, Oregon. With over a decade of experience in the cannabis industry, he is a specialist in minor cannabinoids, particularly CBN, and is focused on bridging scientific discovery with mainstream consumer wellness.

Outside of his professional role, Micah is a parent who contemplates the intersection of technology and humanity, holding strong opinions on the irreplaceable nature of human creativity versus AI. His background includes experience as a massage therapist and owning a martial arts and wellness center, indicating a long-standing interest in holistic health.

He has a passion for integrating scientifically validated cannabinoids into society to improve public health, aiming for products to reach people who might never step into a traditional dispensary.

Personality Overview

Story Driven

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Minor Cannabinoids
He is an aficionado and wholesaler of minor cannabinoids, with a primary focus on the business development, science, and market growth of CBN (Cannabinol).
Cannabis for Wellness
He is passionate about the therapeutic and health benefits of cannabis, aiming to re-emphasize its wellness aspects over purely recreational use in the mainstream market.
Sleep Science
He actively promotes FloraWorks' TruCBN™, a clinically validated cannabinoid product proven to improve sleep quality, and often discusses the importance of restorative sleep.

Media Appearances

Micah has no verified media appearances

Work History

1-2025
Chief Growth Officer at FloraWorks
10-2023
VP of Sales and Marketing at FloraWorks
5-2020 - 8-2024
Sales Director at FloraWorks
2-2017 - 11-2019
Sales Director at Pharmer's Market
10-2015 - 10-2016
Sales Director at Dab Society Extracts

Education

2001 - 2002
Education details unavailable from East West College of the Healing Arts

More Information

Social Presence :

Prographics :

Exp : 18 Location : Brevard, North Carolina, United States Job Level : Leadership Designation : Chief Growth Officer at FloraWorks
URL has been copied!

Insights For Selling To Micah

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micah is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Micah

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Micah move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Micah take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Micah

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.