Gus Lyon

Collaborator
DISC Type : is

GTM at Heidi Health

London, England, United Kingdom

Overview

Gus Lyon spearheads Go-to-Market (GTM) strategies at Heidi Health, a health technology company. He leverages his Bachelor of Commerce from the University of Melbourne to drive growth and market presence in the health-tech sector, following a unique career path to his current role.

Outside of his professional work, Gus has a demonstrated passion for athletics, having previously worked as a tour guide for the Australian Institute of Sport. This experience points to a strong interest in the national sports scene and elite athletic development.

Unique fact: Gus has a diverse background that includes working as a tour guide at Australias premier elite sports precinct.

Personality Overview

Appreciative

Example Driven

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Health Technology
He works in a GTM role at Heidi Health, a company focused on leveraging technology to improve healthcare outcomes and accessibility.
Go-to-Market Strategy
This is his core professional function, focusing on bringing innovative healthcare solutions to a wider audience and driving company growth.
Startup Growth
His role in GTM at a company like Heidi Health and interest in venture firms like Lightspeed suggests a focus on scaling startups. [Predicted]

Media Appearances

Gus has no verified media appearances

Work History

8-2024
GTM at Heidi Health
12-2018 - 3-2020
Tour Guide at Australian Institute Of Sport

Education

Bachelor of Commerce - BCom from University of Melbourne
Education details unavailable from Trinity College, the University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : N/A Designation : GTM at Heidi Health
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Insights For Selling To Gus

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation
  • If possible, involve their colleagues in the sales process

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gus is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Gus

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Gus move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Gus take some risk or not?

  • It is unlikely that they will take many risks.

You And Gus

Personality Compatibility


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