Micha Bos

Critic
DISC Type : C

Sales Director Europe at Salesbuildr

Zwolle, Overijssel, Netherlands

Overview

As CCO of Ydentic, recently acquired by AvePoint, Micha oversees commercial strategy with over a decade of experience in the MSP sector. He is an entrepreneur who co-founded and sold SmartVoIP. Micha holds a degree in Business IT Management from Windesheim University of Applied Sciences.

Outside of his core role, Micha is an active networker and community builder within his professional sphere. He is a former board member of Young Professionals Zwolle, frequently attending events to connect with other leaders. He champions pushing teams beyond their comfort zones for growth.

He started his entrepreneurial journey at a young age, co-founding and selling his first company, SmartVoIP, within two years.

Personality Overview

Precise

Critic

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

MSP Growth
His primary professional mission at Ydentic is to provide technology that empowers Managed Services Providers (MSPs) to achieve their ambitions and grow their businesses.
Strategic Partnerships
He has extensive experience forging strategic partnerships and is actively involved with organizations like IAMCP to build strong collaborations within the Microsoft ecosystem.
AI in IT Management
Following Ydentic's acquisition by AvePoint, his focus includes leveraging AI to enhance cybersecurity and IT management capabilities for their partners and clients.

Media Appearances

Micha has no verified media appearances

Work History

2-2026
Sales Director Europe at Salesbuildr
9-2025 - 12-2025
Sales and Operations at Sparse
7-2019 - 9-2025
Sales Director at Ydentic
7-2019 - 9-2025
Chief Commercial Officer at Ydentic
9-2018 - 6-2019
Sales Consultant at Ekco

Education

2013 - 2017
Bachelorgraad from Windesheim

More Information

Social Presence :

Prographics :

Exp : 18 Location : Zwolle, Overijssel, Netherlands Job Level : Mid-senior Designation : Sales Director Europe at Salesbuildr
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Insights For Selling To Micha

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Micha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Micha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Micha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Micha

Personality Compatibility


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