Micha Bos in

Micha Bos

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Sales Director Europe at Salesbuildr
📍 Zwolle, Overijssel, Netherlands

As CCO of Ydentic, recently acquired by AvePoint, Micha oversees commercial strategy with over a decade of experience in the MSP sector. He is an entrepreneur who co-founded and sold SmartVoIP. Micha holds a degree in Business IT Management from Windesheim University of Applied Sciences.

Outside of his core role, Micha is an active networker and community builder within his professional sphere. He is a former board member of Young Professionals Zwolle, frequently attending events to connect with other leaders. He champions pushing teams beyond their comfort zones for growth.

He started his entrepreneurial journey at a young age, co-founding and selling his first company, SmartVoIP, within two years.

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Experience
18 Years
Current Role
Sales Director Europe
Job Level
Mid-senior
Location
Zwolle, Overijssel, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Micha cares about

MSP Growth
His primary professional mission at Ydentic is to provide technology that empowers Managed Services Providers (MSPs) to achieve their ambitions and grow their businesses.
Strategic Partnerships
He has extensive experience forging strategic partnerships and is actively involved with organizations like IAMCP to build strong collaborations within the Microsoft ecosystem.
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Career

Work history

2-2026
Sales Director Europe
Salesbuildr
9-2025 - 12-2025
Sales and Operations
Sparse
7-2019 - 9-2025
Sales Director
Ydentic
7-2019 - 9-2025
Chief Commercial Officer
Ydentic
9-2018 - 6-2019
Sales Consultant
Ekco
In the press

Media appearances

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Education
2013 - 2017
Bachelorgraad
Windesheim
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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