Michael Archer

Evaluator
DISC Type : dsc

Director of Operations at Tumbler Holdings Inc

Portland, Oregon Metropolitan Area, United States

Overview

Michael Archer is the Director of Operations at Tumbler, specializing in scaling high-growth, direct-to-consumer brands. He has extensive experience in global operations, previously serving as Sr. Director of Global Operations at Rumpl, where he was instrumental in the brands expansion and operational strategy.

He is passionate about the consumer goods space and is drawn to ambitious teams with a clear vision. Michael values strong company culture and has shown deep brand advocacy in his previous roles.

He once humorously posted that custom Rumpl blankets could increase employee productivity by 1000% due to pure joy.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

DTC Brand Scaling
His career at Rumpl and his move to a high-growth brand like Tumbler demonstrate his focus on helping direct-to-consumer companies expand their operations and market reach.
Global Operations
Held multiple senior global operations roles at Rumpl, indicating deep expertise in managing international supply chains and logistics for consumer products.
Operational Efficiency
He has spoken about the importance of using B2B tools to make buyers, sales reps, and brands more efficient, allowing them to focus on their areas of expertise.

Media Appearances

Michael has no verified media appearances

Work History

1-2026
Director of Operations at Tumbler Holdings Inc
6-2025 - 10-2025
Sr. Director of Global Operations at Rumpl
5-2025
Member at StartOps
1-2023 - 6-2025
Director of Global Operations at Rumpl
11-2021 - 1-2023
Sr. Global Operations Manager at Rumpl

Education

Education details unavailable from Portland State University
Education details unavailable from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Operations at Tumbler Holdings Inc
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michael

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michael take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michael

Personality Compatibility


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