Michael Bernardez

Questioner
DISC Type : c

Personal goal pursuit at Career Break

United States

Overview

Michael is a seasoned media strategist with expertise in shaping go-to-market and product strategy for industry leaders like Amazon, Google, and Meta. His career has focused on driving growth for major video platforms, including Prime Video, Twitch, and YouTube. He is a graduate of Yale University.

Currently on a sabbatical for creative exploration, Michael is focusing on life design, health, and gratitude. He is an avid road cyclist and traveler, using this time to reflect on personal and professional fulfillment. While at Yale, he was a member of the varsity football team.

Unique fact: Michael was a defensive back for the Yale Bulldogs football team.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Video Strategy
Led US video strategy for Amazon's entire portfolio (Prime Video, Fire TV, Twitch) and global product strategy for YouTube's Connected TV business.
Go-to-Market Strategy
Has extensive experience leading GTM strategy for multi-billion dollar video and media products at both Amazon and Google.
Life Design
Is currently on a career sabbatical focused on an "experiment in life design, " centered around values of presence, health, creativity, and gratitude.

Media Appearances

Michael has no verified media appearances

Work History

7-2025
Personal goal pursuit at Career Break
5-2025 - 8-2025
Senior Lead, US Video Strategy & GTM at Amazon
8-2021 - 5-2025
Global Product Lead, YouTube at Google
4-2020 - 7-2021
Account Manager, Global Business Group at Facebook
3-2019 - 4-2020
Manager, Client Strategy at NBCUniversal Media, LLC

Education

2012 - 2016
Bachelor of Arts (B.A.) from Yale University
2014 - 2014
Study Abroad Student from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : N/A Designation : Personal goal pursuit at Career Break
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


Other Career Break Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.