Michael Bonnell

Commander
DISC Type : D

Head of DA Consulting at Bonnell Insight

Greater Boston, United States

Overview

Michael is an expert in customer experience and developer advocacy, with a track record of driving significant revenue and satisfaction growth at companies like Google, Digits, and Twitter. Described as intelligent, kind, and dedicated, he excels at turning customer feedback into actionable product improvements. He holds both a BA and BS from Providence College.

Outside of his direct professional roles, Michael is passionate about applying lessons from unconventional sources to the tech world. He frequently analyzes and writes about how the intentional design principles used in Disney theme parks can be a powerful model for creating seamless and intuitive customer experiences.

He has developed and delivered a conference talk on how Disneys theme park design can teach us to write better support documentation.

Personality Overview

Strong-Willed

Very Quick

Decisive

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Developer Experience
His career at Google, Twitter, and Digits has focused on developer advocacy, improving developer satisfaction, and driving adoption through better support and documentation.
Relationship-Building Support
He believes support is an opportunity to build relationships, not just close tickets, emphasizing the 'why' behind customer interactions to foster trust and engagement.
Effective Documentation
He advocates treating documentation as critical infrastructure, believing it reflects product maturity and is essential for successful user adoption and wayfinding.

Media Appearances

Michael has no verified media appearances

Work History

7-2024
Head of DA Consulting at Bonnell Insight
12-2021 - 7-2024
Head of Client & Developer Success at Digits
2-2019 - 11-2020
Manager & Senior Developer Advocate at Google
1-2017 - 2-2019
Lead Developer Advocate, Lead of Firebase Developer Support at Google
1-2013 - 1-2017
Sr. Developer Advocate at Twitter

Education

BS from Providence College
BA from Providence College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Mid-senior Designation : Head of DA Consulting at Bonnell Insight
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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