Michael Bothwell

Initiator
DISC Type : Di

Sr. Marketing Manager at ADT

Delray Beach, Florida, United States

Overview

Michael has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

12-2019
Sr. Marketing Manager at ADT
7-2017 - 12-2019
Senior Marketing Manager at Stanley Black & Decker, Inc.
8-2014 - 8-2017
Brand and Channel Manager at Bridgestone Americas
1-2010 - 8-2014
Senior Marketing Communications Manager at Pentair, LTD.
4-2005 - 1-2010
Brand Marketing Manager at Newell Brands

Education

1985 - 1989
B.A. from The College of New Jersey
1979 - 1983
High School Diploma from Holy Cross Preparatory Academy

More Information

Social Presence :

Prographics :

Exp : 20 Location : Delray Beach, Florida, United States Job Level : Middle Designation : Sr. Marketing Manager at ADT
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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