Michael Brucker in

Michael Brucker

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Senior Lifecycle Marketing Manager (CRM & Loyalty) at Chevron
📍 San Francisco Bay Area, United States

Michael is a strategic growth marketing leader with over 20 years of experience at major brands like Chevron, RingCentral, and Yahoo. The University of California, Berkeley alumnus specializes in data-driven lifecycle and retention marketing. Colleagues describe him as "driven, " "detail-oriented, " and having a "communicable vision. "

Outside of his professional life, he is a lover of Golden Retrievers and has an interest in the Japanese language, which he studied in Kyoto. He also shows an interest in community engagement, having supported local causes and sought out volunteer opportunities.

He won Chevrons "Marketing Innovation Award" for leading the companys first-ever Account-Based Marketing (ABM) campaign.

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Experience
23 Years
Current Role
Senior Lifecycle Marketing Manager (CRM & Loyalty)
Job Level
Middle
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michael cares about

AI-Driven Marketing
His recent commentary focuses on how AI is reshaping brand discovery and customer engagement through search, decisioning, and personalization.
Customer Loyalty
He actively discusses the evolution of loyalty programs, emphasizing the shift from transactional rewards to building genuine customer engagement.
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Career

Work history

2020 - 2025
Senior Lifecycle Marketing Manager (CRM & Loyalty)
Chevron
2018 - 2021
Demand Generation Manager
Chevron
2014 - 2018
Email Marketing Strategist
Chevron
2012 - 2014
Senior Director of Marketing
FunMobility
2007 - 2011
Director of Marketing
RingCentral Inc.
In the press

Media appearances

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Education
B/A
University of California, Berkeley
Japanese Language
ECC Foreign Language Institute (Kyoto)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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