Michael Budnow

Questioner
DISC Type : c

Managing Director United Kingdom at Standard Ledger

London, England, United Kingdom

Overview

Michael Budnow is the Co-Founder and Fractional CFO of Standard Ledger, specializing in helping startups with capital raising and international expansion. With a background from Goldman Sachs and PwC, he leverages his expertise as a chartered tax adviser, holding two Masters degrees and a law degree to guide founders.

He is passionate about supporting the startup ecosystem, having left the corporate world to pursue his own entrepreneurial interests. Michael dedicates time to mentoring and teaching, presenting workshops on finance and tax for startups at institutions like General Assembly and RMIT University, demonstrating a commitment to founder education.

To spearhead Standard Ledgers global growth, Michael recently relocated from Australia to the UK to personally lead the firms expansion.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

International Expansion
He recently moved to the UK to lead his firm's expansion and frequently runs workshops for founders on scaling into the US and UK markets.
Startup Fundraising
Focuses on getting founders "investment ready" by ensuring their financial models, unit economics, and pitch deck numbers are clear and credible for investors.
Founder Mentorship
Acts as a startup mentor and judge for RMIT University's investment fund and teaches financial topics to founders at General Assembly.

Media Appearances

The Reality of Expanding to The UK Part One. Featured in Standard Ledger

See Now

Work History

8-2024
Managing Director United Kingdom at Standard Ledger
3-2023
Mentor at Techstars Tel Aviv Accelerator
10-2020
Member at Sydney Angels
1-2017 - 3-2018
Chief Financial Officer at Sydney School of Entrepreneurship
10-2016
Start Up Mentor & Judge for the New Enterprise Investment Fund at RMIT University

Education

2004 - 2007
Masters Degree from Monash University
Chartered Tax Advisor from The Tax Institute

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director United Kingdom at Standard Ledger
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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