Michael Bunting

Observer
DISC Type : ci

Director of Sales and Marketing at Rainbow Trailers

Ile des Chenes, Manitoba, Canada

Overview

Michael Bunting is the Director of Sales and Marketing at Rainbow Trailers, bringing over five years of machinery industry experience from Buhler Industries Inc. His expertise covers the entire product lifecycle, from market research and conception to sales strategy and branding. He holds a Bachelor of Engineering from the University of Victoria.

His interests suggest a strong focus on the future of farming and environmental stewardship in Canada. He follows developments from governmental bodies like Agriculture and Agri-Food Canada and Environment and Climate Change Canada, indicating a passion for sustainable industry practices and policy.

Unique fact: He has a robust technical background, having managed complex machinery product lines before moving into a sales and marketing leadership role.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Product Lifecycle Management
Managed full product development cycles, from initial concept and market research to branding and final close-out, during his time at Buhler Industries Inc.
Go-to-Market Strategy
His experience includes developing sales strategies and new branding schemes, directly aligning with his current role leading sales and marketing.
Agricultural Machinery
Spent five years as a product manager for agricultural equipment, including the Farm King and MFWD tractor lines, liaising with engineers, dealers, and farmers.

Media Appearances

Michael has no verified media appearances

Work History

1-2026
Director of Sales and Marketing at Rainbow Trailers
10-2020 - 1-2026
Product Manager - MFWD & CBX at Buhler Industries Inc.
10-2019 - 10-2020
Product Manager - Farm King at Buhler Industries Inc.
10-2018 - 10-2019
Junior Product Manager at Buhler Industries Inc.
3-2018 - 10-2018
Service Parts Technical Analyst at Buhler Industries Inc.

Education

2011 - 2017
Bachelor of Engineering - BE from University of Victoria
2002 - 2006
High School Diploma from Athol Murray College of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 11 Location : Ile des Chenes, Manitoba, Canada Job Level : Mid-senior Designation : Director of Sales and Marketing at Rainbow Trailers
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michael

Personality Compatibility


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