Michael Carroll

Go-getter
DISC Type : d

Strategic Advisor, & Fellow, COO Council at LNS Research

Atlanta Metropolitan Area, United States

Overview

Michael Carroll is a global executive and transformation leader with deep expertise in industrial innovation and Agentic AI. He has a distinguished career, including serving as Vice President at Georgia-Pacific, and is recognized for pioneering the "Deep Automation" category. He was named "Visionary of the Year" by Smart Industry Magazine and "Innovator of the Year" by ASPI.

Growing up on an Ohio farm instilled in him a foundational work ethic and respect for process, which has shaped his career from engineering to executive leadership. He is now a board advisor, startup mentor, and a highly sought-after keynote speaker, weaving real-world case studies with compelling storytelling to challenge business leaders.

His work in Causal AI at Georgia-Pacific to revolutionize order management was featured in Forbes.

Personality Overview

Self-Confident

Fast-Paced

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Agentic AI
As CSO at TrekAI and a frequent speaker, he focuses on the shift from automation to true AI agency, where systems can reason and make decisions.
Industrial Transformation
He has built his career on leading large-scale transformation in manufacturing, guiding companies to become "Limitless Enterprises" by maximizing technology's potential.
Causal AI
He pioneered the use of Causal AI at Georgia-Pacific to solve complex order management issues, demonstrating its power beyond traditional AI applications.

Media Appearances

The COO Council – LNS Research. Featured in LNS Research

See Now

Work History

3-2025
Strategic Advisor, & Fellow, COO Council at LNS Research
12-2022
Chief Strategy Officer (CSO) at TrekAI
2010 - 12-2024
Vice President (Retired) at Georgia Pacific
2003 - 2013
Executive Vice President (Retired) at McTech Group Inc
2001 - 2003
Deputy Chairman & CEO at Shepherd North & South America, Dean Oliver International

Education

1979 - 1985
Education details unavailable from Ohio University
Education details unavailable from Paint Valley

More Information

Social Presence :

Prographics :

Exp : 33 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : Strategic Advisor, & Fellow, COO Council at LNS Research
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Michael

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Michael take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Michael

Personality Compatibility


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