Michael Catlin

Questioner
DISC Type : c

Head of People & OD at Ark People Housing Care

Greater Edinburgh Area, United Kingdom

Overview

Michael is a CIPD-qualified HR and Organisational Development professional with extensive experience in the Scottish social care and housing sectors. As Head of People & OD at Ark, he focuses on creating a positive and inclusive culture. His prior experience includes roles at Cairn Housing Group and Carr Gomm.

Deeply committed to the not-for-profit sector, Michael is passionate about fostering environments where people feel valued and can reach their full potential. He shows a keen interest in leadership principles from sources like the Harvard Business Review and maintains a connection with his alma mater, Heriot-Watt University.

He has been instrumental in shaping recruitment and selection policies to ensure fairness and consistency across his organization.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

People & OD
As the Head of People & Organisational Development, this is his core professional focus, leading HR strategy, employee engagement, and organizational design.
Not-for-Profit Sector
His career at Ark, Cairn Housing, and Carr Gomm demonstrates a long-standing commitment to Scotland's not-for-profit social care and housing associations.
Inclusive Workplace Culture
He is a vocal advocate for creating positive and inclusive work environments where every employee feels valued, supported, and included.

Media Appearances

Michael has no verified media appearances

Work History

1-2021
Head of People & OD at Ark People Housing Care
9-2019 - 1-2021
OD Business Partner at Cairn Housing Association
9-2014 - 9-2019
HR Business Partner at Carr Gomm
7-2012 - 9-2014
Recruitment Specialist at Eden Scott

Education

Michael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Edinburgh Area, United Kingdom Job Level : Mid-senior Designation : Head of People & OD at Ark People Housing Care
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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