Michael Creighton

Questioner
DISC Type : c

Sr. Director, Advanced Research Group at POWERVAR | AMETEK

Harvard, Illinois, United States

Overview

Michael Creighton is a senior leader in the power management industry with three decades of experience in R&D and engineering. At POWERVAR | AMETEK, he leads the Advanced Research Group, focusing on developing high-quality power products. Colleagues describe him as an upbeat and optimistic leader.

Based on his interests, Michael likely has an appreciation for the semiconductor industry and may enjoy hands-on home improvement projects in his personal time. He follows developments from companies like Texas Instruments and The Home Depot.

While at Bias Power, he was instrumental in developing a "game-changing" adaptive voltage control technology for LED drivers.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Power Quality
He has authored articles on the importance of clean, consistent power, especially for sensitive instruments in clinical and industrial settings, emphasizing solutions like low impedance isolation transformers.
R&D Leadership
He oversees the entire product development lifecycle, from conceptual design to real-world testing, ensuring high standards and root-cause analysis for any failures.
Energy Efficiency
His past roles, such as designing energy-efficient power supplies and developing innovative LED drivers, highlight a focus on creating power solutions that reduce waste and improve performance.

Media Appearances

Michael has no verified media appearances

Work History

3-2022
Sr. Director, Advanced Research Group at POWERVAR | AMETEK
5-2012 - 8-2024
Director of Engineering at Powervar Ametek
3-2006 - 5-2012
VP Engineering & Research & Development at Bias Power
Director of Product Development at Best Power

Education

Michael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Harvard, Illinois, United States Job Level : Senior Designation : Sr. Director, Advanced Research Group at POWERVAR | AMETEK
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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