Michael Cruz

Pioneer
DISC Type : DIS

Senior Director, Consumer Marketing & Paid Media at YMCA of Greater New York

New York, New York, United States

Overview

Michael has no verified overview

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

2023
Senior Director, Consumer Marketing & Paid Media at YMCA of Greater New York
2023
Member Board of Directors at Human Health Project
2023 - 8-2023
Director, Marketing at City Harvest
2022
Senior Consultant at BAJKOWSKI + PARTNERS LLC
2021 - 2022
Head of Marketing/Director, Tin Building by Jean-Georges at Tin Building by Jean-Georges

Education

BA from UCLA
MA from University of Colorado Boulder

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Consumer Marketing & Paid Media at YMCA of Greater New York
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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