Michael Delikat in

Michael Delikat

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Sr. Director of Digital at West Marine
📍 United States

Michael is a seasoned eCommerce and product data leader with over a decade of experience, primarily in the automotive aftermarket. He specializes in transforming complex product catalogs into seamless customer experiences, helping generate over $40M in new revenue. People who have worked with him describe him as an intelligent and strategic thinker with a go-getter attitude.

His passion for the automotive world extends beyond his professional life, with over 18 years of experience that includes hands-on work fixing cars in shops, managing service departments, and flipping vehicles on weekends. This deep-rooted interest fuels his expertise in the industry.

Unique fact: He has successfully bridged the gap between being a hands-on car enthusiast and a high-level digital commerce strategist.

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Experience
14 Years
Current Role
Sr. Director of Digital
Job Level
Senior
Location
United States
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Automotive eCommerce
He focuses on solving industry-specific challenges, such as inaccurate fitment data (ACES/PIES) and the difficulty of differentiating in a market where everyone sells the same catalog.
Product Data Quality
He believes high-quality, structured product data is the key to unlocking growth and frequently discusses how messy data is a silent revenue-killer for businesses.
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Career

Work history

3-2026
Sr. Director of Digital
West Marine
1-2025 - 8-2025
Product Data & Catalog Strategy Lead
AutoParts.com, Inc.
4-2023 - 7-2024
Product Development Manager
IRONMARKETS
11-2021 - 4-2023
Digital Marketplace Manager
SKF Group
8-2020 - 3-2026
Director of Ecommerce
ProSource Diesel
In the press

Media appearances

Boating retailer West Marine deploys in-store digital signage kiosks. Featured in Digital Signage Today
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Education
2006 - 2010
Bachelor of Science (BS)
St. John's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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