Michael Donnelly

Pioneer
DISC Type : DIS

Executive Vice President - AI, MarTech, and Marketing Futures at Association of National Advertisers

New York City Metropolitan Area, United States

Overview

Michael is the Executive Vice President of AI, MarTech, and Marketing Futures at the Association of National Advertisers, with previous leadership roles at Mastercard, Coca-Cola, and Johnson & Johnson. People often describe him as a tech-savvy, tenacious, and committed modern marketer. He holds an MBA from the New Jersey Institute of Technology and a certificate in AI from MIT.

Outside of his corporate roles, Michael is the principal and managing partner of a real estate venture, specializing in sales, development, and property management across New Jersey, New York, and Florida. He is also a U. S. Army Reserve veteran, having served as a Captain in the Military Intelligence Corps.

Unique fact: Programs under Michaels supervision have received two Emmy nominations and several Cannes Lions.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Marketing
His current role at the ANA is focused on AI, he has a certificate in AI from MIT, and frequently speaks and posts about leveraging AI for marketing innovation.
MarTech Strategy
A core part of his executive role involves leading MarTech initiatives. He is focused on helping marketers improve their tech stack investment and operational efficiency.
Customer Experience
His background includes leading digital experience groups at major brands like Mastercard, focusing on creating exceptional multi-screen customer journeys to fuel growth.

Media Appearances

Michael has no verified media appearances

Work History

5-2023
Executive Vice President - AI, MarTech, and Marketing Futures at Association of National Advertisers
6-2020 - 5-2023
Executive Vice President - MarTech, Addressability, and B2B Marketing at Association of National Advertisers
3-2019
Principal and Managing Partner at Lighthouse Labs LLC
4-2009
Principal and Managing Partner at Four Future Ventures LLC
4-2017 - 3-2019
Senior Vice President, Digital Experiences Group at Mastercard

Education

Certificate - Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management
Master of Business Administration - MBA from New Jersey Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President - AI, MarTech, and Marketing Futures at Association of National Advertisers
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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