Verónica Real de Asúa Cruzat

Critic
DISC Type : C

Investment Team at Qualitas Energy

Greater Madrid Metropolitan Area, Spain

Overview

Verónica is on the Investment Team at Qualitas Energy, leveraging her specialized background in M&A for Energy and Infrastructure from her time at KPMG. She holds dual international business degrees from Universidad Pontificia Comillas in Spain and Northeastern University in the United States, and is certified proficient in English.

Based on her participation in a womens bootcamp hosted by the Boston Consulting Group, she appears to have an interest in professional development and networking opportunities for women in business. Her international education in Boston suggests an appreciation for global perspectives and experiences.

Unique fact: Verónica was part of a top talent rotational program in BBVA’s Corporate & Investment Banking division early in her career.

Personality Overview

Precise

Negotiator

Critic

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Renewable Energy M&A
Her current role is on the Investment Team at Qualitas Energy, and her prior experience at KPMG was in M&A for the Energy & Infrastructure sector.
Corporate Finance
Her career has been built on corporate finance, with roles as an M&A Associate at KPMG and in Corporate & Investment Banking at BBVA.
International Business
She earned a Bachelor of Science in International Business from Northeastern University and a degree with an International Mention from Universidad Pontificia Comillas.

Media Appearances

Verónica has no verified media appearances

Work History

2-2025
Investment Team at Qualitas Energy
11-2023 - 2-2025
M&A Associate | Corporate Finance - Energy & Infrastructure at KPMG España
9-2021 - 11-2023
M&A Analyst | Corporate Finance - Energy & Infrastructure at KPMG España
10-2020 - 9-2021
Analyst | Corporate & Investment Banking at BBVA
7-2019 - 12-2019
Analyst | Business Operations at KKR & Co. Inc.

Education

2016 - 2020
Grado en Administración y Dirección de Empresas con Mención Internacional (E4 Boston) from Universidad Pontificia Comillas
2018 - 2020
Bachelor of Science in International Business (BSIB) from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Investment Team at Qualitas Energy
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Insights For Selling To Verónica

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Verónica is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Verónica

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Verónica move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Verónica take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Verónica

Personality Compatibility


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