MICHAEL FAYE

Evaluator
DISC Type : sdc

President at AssociaDirect

Greater Chicago Area, United States

Overview

Michael Faye is the founder and president of AssociaDirect, a marketing agency dedicated to associations. With over 20 years of experience, he specializes in helping member-based organizations grow membership, increase event attendance, and improve brand perception. Colleagues describe him as a "true partner" who excels at solving challenges.

He is an avid learner, recently exploring how new technologies like AI and embedded video messaging can be leveraged for business development and member outreach. His focus is on finding innovative and practical ideas and tactics to drive growth for his clients in the association space.

Unique fact: Michael and his team are developing workshops to teach marketers how to create high-quality content using the latest free AI tools.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Membership Growth
His company, AssociaDirect, is exclusively focused on helping associations retain and grow their membership base, as highlighted in multiple case studies.
Member Engagement
He frequently posts about creating better member engagement experiences and strategies, a core problem his agency solves for clients like the Academy of Nutrition and Dietetics.
AI in Marketing
He is actively promoting and creating workshops on using the latest free AI tools for high-quality content creation.

Media Appearances

MICHAEL has no verified media appearances

Work History

2008
President at AssociaDirect

Education

1991 - 1995
Education details unavailable from Ball State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : N/A Designation : President at AssociaDirect
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Insights For Selling To MICHAEL

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with MICHAEL is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from MICHAEL

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will MICHAEL move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can MICHAEL take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And MICHAEL

Personality Compatibility


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