Michael Goessling

Critic
DISC Type : C

Executive Vice President at XL Building Products

St Louis, Missouri, United States

Overview

Michael Goessling is the Executive Vice President at XL Building Products, a seasoned business development executive with deep expertise in digital marketing. He holds an MBA from Washington University in St. Louis and is certified in Google Analytics and AdWords, focusing on implementing data-driven growth strategies.

He is a family man who takes an active interest in his childrens education and development. He recently shared his 10-year-old sons positive experience with an international virtual classroom, highlighting his appreciation for innovative learning technologies.

Unique fact: Michael roots his customer-centric approach in the Outcome Driven Innovation theory, also known as the "Jobs-To-Be-Done Framework. "

Personality Overview

ROI Driven

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Marketing
His profile highlights extensive expertise and certifications in SEO, SEM, and social media, with a focus on lead generation and data-driven strategies.
Business Development
His career is defined by developing and implementing growth strategies for new and existing customers across diverse industries.
Jobs-To-Be-Done
He explicitly states his customer focus is rooted in the "Jobs-To-Be-Done" framework, indicating a specific methodology for innovation.

Media Appearances

Michael has no verified media appearances

Work History

5-2022
Executive Vice President at XL Building Products
1-2021
SVP, Client Services at Objective Media
6-2019 - 1-2020
Director Of Business Development at Brado
10-2015 - 1-2020
Director, Client Relations & Business Development at Evolve Digital Labs
6-2010 - 12-2016
President & Cofounder at Red Cloud Digital, LLC

Education

2001 - 2002
MBA from Washington University in St. Louis - Olin Business School
1985 - 1989
INTERNATIONAL RELATIONS; BUSINESS CONCENTRATION from Boston University

More Information

Social Presence :

Prographics :

Exp : 14 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Executive Vice President at XL Building Products
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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