Michael Goldberg

Pioneer
DISC Type : dis

Principal at The Rojek Consulting Group

Fort Lauderdale, Florida, United States

Overview

Michael Goldberg is the Principal at The Rojek Consulting Group, where he specializes in marketing and agency sourcing. He drives growth for brands using his proprietary "CultureFit™" model, which leverages organizational data science. Colleagues often describe him as insightful, honest, and strategic, and he is a certified consultant in organizational culture assessment.

Outside of work, Michael considers Amsterdam his "happy place, " a city he visits to recharge and gain perspective. He values joy and tolerance, and has expressed admiration for social enterprises that support and provide opportunities for individuals with disabilities.

He trademarked the phrase "Everything Good Comes from Cultural Fit. ™", which is the core philosophy of his firm.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Cultural Fit
The foundation of his consulting practice, embodied in his proprietary CultureFit™ model and his trademarked phrase, "Everything Good Comes from Cultural Fit. ™".
Agency Sourcing
His firm is a recognized leader in helping clients find and select the best advertising industry partners to facilitate business growth.
Creative Advertising
He publicly praises and shares advertising he finds sharp and powerful, showing an appreciation for high-quality creative work in the industry.

Media Appearances

Michael has no verified media appearances

Work History

8-2020 - 6-2023
Principal at The Rojek Consulting Group
9-2014 - 7-2020
CEO at Zimmerman Advertising
8-2012 - 9-2014
Partner/CMO at Deutsch
1-2012 - 7-2012
Sr. Partner/Global CMO at Porter Novelli
2-2003 - 12-2011
EVP, Chief Marketing Officer at Zimmerman

Education

1986 - 1988
BS from Florida State University
1984 - 1985
Education details unavailable from Up With People

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fort Lauderdale, Florida, United States Job Level : N/A Designation : Principal at The Rojek Consulting Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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