Michael Good

Trailblazer
DISC Type : ID

President at Indianapolis Motor Speedway Museum

Indianapolis, Indiana, United States

Overview

Michael Good is the President of the Indianapolis Motor Speedway Museum, leveraging his previous leadership as President of Performance Racing Industry. An MBA graduate from Anderson University, he is a recognized change agent dedicated to transforming and growing organizations within the motorsports community. Colleagues describe him as a charismatic and natural leader.

Beyond his executive roles, Michael demonstrates a strong commitment to community engagement and advancing non-profit initiatives. He is a graduate of the United Ways Ardath Burkhart Leadership Series, reflecting a deep passion for creating lasting impact and strengthening the community around him.

He was honored to be the Commencement Speaker at his alma mater, the University of Southern Indiana.

Personality Overview

Informal

Persuasive

Achievement-Oriented

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Motorsports Heritage
As President of the IMS Museum, he is entrusted with preserving the history of motorsports at what he calls the "sacred ground" of the Speedway.
Business Transformation
Described as a "disruptive change agent, " his career focuses on turning vision into execution to drive growth and deliver bottom-line results.
Community Engagement
He is a graduate of the United Way's Ardath Burkhart Leadership Series and is passionate about advancing non-profit initiatives.

Media Appearances

Indianapolis Motor Speedway Museum Selects Michael Good as New President. Featured in Indianapolis Motor Speedway Museum (official website)

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Indianapolis Motor Speedway Museum Selects Michael Good as New President. Featured in Racer.com

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Indianapolis Motor Speedway Museum selects new president. Featured in WTHR

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Work History

2-2026
President at Indianapolis Motor Speedway Museum
2-2024 - 2-2026
President at Performance Racing Industry (PRI)
7-2020 - 2-2024
President and CEO at Dynamat
4-2019 - 6-2020
Vice President - Marketing, Pricing & Sales Effectiveness at FinishMaster, Inc.
4-2017 - 4-2019
Vice President - Marketing and Sales Operations - ExpertSolutions & Communications Solutions at Stericycle

Education

MBA from Anderson University
B.S. from University of Southern Indiana

More Information

Social Presence :

Prographics :

Exp : 27 Location : Indianapolis, Indiana, United States Job Level : N/A Designation : President at Indianapolis Motor Speedway Museum
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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