Michael Hummel

Questioner
DISC Type : c

Chief Executive Officer at Establish (Exited)

Dorado, Puerto Rico

Overview

Michael is a founder and CEO who builds and invests in businesses. He founded and scaled Establish, a PE-backed venture platform, to help startups raise over $100M in capital. He also has experience in healthcare, having scaled an integrated network of rehabilitation centers to over 100 locations.

Outside of work, Michael lives in Dorado, Puerto Rico, with his wife and their miniature husky. He has recently taken up spearfishing as a new hobby, exploring the local reefs.

He hosts “The Startup Shortcut, ” a podcast and community where he interviews founders and VCs to share their strategies for building and funding businesses.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Startup Fundraising
His firm, Establish, specializes in helping early-stage founders secure capital. He frequently creates content on strategies for pre-seed and seed-stage funding.
Founder-First Investing
He champions a "founder-first" approach, believing an entrepreneur's personal story and character are as vital as financial projections when attracting investors.
Healthcare Innovation
As co-founder of Nexus Health Network, he built and scaled an integrated network of clinics with a focus on telemedicine and comprehensive lab services.

Media Appearances

Michael has no verified media appearances

Work History

9-2019 - 7-2025
Chief Executive Officer at Establish (Exited)
9-2016 - 6-2017
Account Manager at Pushpay
4-2016 - 8-2016
Sales Development Representative at Pushpay
2016 - 8-2018
CEO at Nexus Health Network
2016 - 5-2018
Co-Founder & Executive Director at Nexus Health Network

Education

International Business from Washington State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dorado, Puerto Rico Job Level : N/A Designation : Chief Executive Officer at Establish (Exited)
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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