Michael Hutton in

Michael Hutton

Questioner · DISC type c
Sr. Director, Demand Generation at MediaRadar, Inc.
📍 Boston, Massachusetts, United States

Michael is a strategic B2B SaaS marketing leader with over 10 years of experience building scalable systems for demand generation and growth. He is a Marketo Certified Expert focused on driving revenue and sales efficiency through strong team collaboration and data-driven GTM strategies.

He has a deep interest in the broader technology landscape, actively following major industry players like Google, Microsoft, and IBM to stay informed on emerging trends and innovations.

Peers highlight his unique ability to implement new marketing technology to measure and prove the value of content through the entire sales pipeline.

Read the full overview →
Experience
12 Years
Current Role
Sr. Director, Demand Generation
Job Level
Senior
Location
Boston, Massachusetts, United States
Personality Overview

How Michael shows up

Systematic
Price-Sensitive
Value Seeker

They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Michael cares about

Demand Generation Systems
With 10+ years focused on B2B SaaS, he specializes in creating scalable systems and aligned teams to drive pipeline, revenue, and sales efficiency.
Marketing & Sales Alignment
He actively promotes the idea that not all leads are equal, believing that strong alignment between marketing and sales is directly reflected in financial results.
+5 more topics Login to view topics
Career

Work history

5-2025
Sr. Director, Demand Generation
MediaRadar, Inc.
1-2023 - 5-2025
Head of Demand Generation
CEIPAL Corp.
6-2021 - 1-2023
Sr. Director, Growth Marketing
Nielsen
5-2019 - 6-2021
Director, Growth Marketing
Nielsen
6-2017 - 5-2019
Sr. Manager, Demand Generation
Visual IQ, Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2013
Bachelor of Science (B.S.)
Southern Connecticut State University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

Other MediaRadar, Inc. Employees

Explore more public profiles from related professionals.

Vicky De Sousa
Vicky De Sousa
Sales Director
MediaRadar, Inc.
 Shawn Westcott
Shawn Westcott
Customer Success Manager
MediaRadar, Inc.
 Shannon Scott
Shannon Scott
Client Partner
MediaRadar, Inc.
 Robbie Devanna
Robbie Devanna
Strategic Client Partner
MediaRadar, Inc.

More profiles

Discover additional public profiles from our index.

Lauren Amira
Lauren Amira
VP of Product Marketing
MediaRadar, Inc.
 David Chitwood
David Chitwood
Director of Customer Experience
MaestroQA
MT
Margarita Tagaban
Datacenter Program Manager
Microsoft
DC
Dr. Carolina Soto
Medical Science Liaison
Omeros Corporation
Unlock the full playbookSee exactly how to sell to Michael. Free, 10 seconds.