Michael Irvine

Trailblazer
DISC Type : DI

Director of Growth at AffinityClick Inc.

Toronto, Ontario, Canada

Overview

Michael has no verified overview

Personality Overview

Persuasive

Assertive

Friendly But Fast

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

11-2025
Director of Growth at AffinityClick Inc.
9-2025 - 11-2025
Growth Marketing Leader at Passionfruit
3-2024 - 8-2025
Head of Marketing at Oxford Scholastica Academy
3-2020 - 3-2024
Fractional CMO at Oxford Scholastica Academy
4-2022 - 4-2024
Head of Content at Mydoh

Education

2007 - 2010
B.A. (Honours) from University of Oxford
1-2014 - 6-2019
Advanced Marketing Certificate from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Growth at AffinityClick Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Give them control of the sales process
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michael take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michael

Personality Compatibility


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