Michael Janicek

Michael Janicek is the Managing Director of Smile Versicherung in Austria, an expert in digital business and data management. With a Masters degree in Digital Business from FH Technikum Wien, he has a strong background in data science and marketing from his time at Wüstenrot Gruppe, driving digital transformation in the insurance sector.

A native of Vienna, Michael shows a strategic interest in creative brand building through non-traditional channels. Under his leadership, Smile has recently entered the sports world by sponsoring a professional beach volleyball team, aiming to connect with a dynamic, digitally-savvy audience through shared values of performance and innovation.

His personal motto is: "never stop testing, and your product will never stop improving. "