Michael Lagoni

Collaborator
DISC Type : is

Consultant at The Boston Consulting Group

Seattle, Washington, United States

Overview

Michael Lagoni is the CEO of Stackline, a retail technology company he founded in 2014. With prior data analytics experience at Amazon and The Boston Consulting Group, he specializes in leveraging data to drive commercial excellence for consumer brands. Michael holds an MBA from Harvard Business School.

Deeply passionate about youth education, Michael founded Minds Matter of Cleveland, a non-profit that helps high-achieving, low-income students gain admission to top colleges. He is a strong advocate for mentorship and creating opportunities for the next generation.

Unique fact: Michaels entrepreneurial journey began by bootstrapping Stackline with just $300, growing it into a profitable company from day one without outside investment.

Personality Overview

Good Listener

Appreciative

Consensus Builder

Win-win scenarios can appeal strongly to them.  They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

E-commerce Strategy
Founded Stackline to consolidate data, software, and services on one platform to help brands grow their e-commerce businesses.
Retail Analytics
His career at Amazon, BCG, and Stackline has focused on helping consumer brands use data insights to achieve commercial excellence.
Bootstrapping Startups
Started Stackline with only $300 and intentionally avoided venture capital to focus solely on customers, employees, and products.

Media Appearances

Michael has no verified media appearances

Work History

6-2011 - 8-2011
Consultant at The Boston Consulting Group
CEO at Stackline
Senior Manager at Amazon
MBA Student at Harvard Business School
Founder & President at Minds Matter of Cleveland, Inc.

Education

2010 - 2012
MBA from Harvard Business School
2007 - 2007
Education details unavailable from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 1 Location : Seattle, Washington, United States Job Level : Leadership Designation : Consultant at The Boston Consulting Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Show genuine interest in solving their problems
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Michael

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Michael take some risk or not?

  • They are unlikely to take many risks.

You And Michael

Personality Compatibility


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