Michael Møller Sørensen

Critic
DISC Type : C

Director Marketing & Innovation - Premier IS, Hjem-IS, Polar Is & Underground at Premier Is - Mejerigaarden A/S

Aarhus, Central Denmark Region, Denmark

Overview

Michael Møller Sørensen is a seasoned marketing leader, currently serving as the Director of Marketing & Innovation for iconic ice cream brands at Premier Is. His career includes senior brand marketing roles at Fitness World and Red Bull. He holds a Masters degree from Aarhus University.

Based on his interests, Michael appears to follow developments in the technology and digital media landscapes, with a particular focus on major players like Microsoft and WarnerMedia. He has a background in creative content, having previously managed video productions.

Unique fact: During his time at Red Bull, Michael was independently responsible for the companys video productions in Denmark for two years.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Brand Strategy
His career shows a consistent focus on brand management, from his role at Red Bull to leading brand marketing at Fitness World and now Premier Is.
FMCG Innovation
His current role focuses on innovation within the Fast-Moving Consumer Goods sector. He is actively hiring product developers to support this.
Building Teams
His recent activity is heavily focused on recruiting for key positions such as Marketing Manager and Key Account Manager to strengthen his organization.

Media Appearances

Michael has no verified media appearances

Work History

8-2023
Director Marketing & Innovation - Premier IS, Hjem-IS, Polar Is & Underground at Premier Is - Mejerigaarden A/S
3-2021 - 8-2023
Head of Acquisition & Brand Marketing - manager salg og marketing at Fitness World
3-2020 - 3-2021
Head of Brand Marketing - manager salg og marketing at Fitness World
11-2018 - 3-2020
Head of Urban Gym & Marketing Manager - manager salg og marketing at Fitness World
1-2016 - 11-2018
Brand Manager at Red Bull

Education

2007 - 2013
Master from Aarhus University
2001 - 2004
Matematisk Studentereksamen from Ikast Gymnasium og HF

More Information

Social Presence :

Prographics :

Exp : 13 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Director Marketing & Innovation - Premier IS, Hjem-IS, Polar Is & Underground at Premier Is - Mejerigaarden A/S
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Insights For Selling To Michael Møller

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael Møller is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michael Møller

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michael Møller move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael Møller take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael Møller

Personality Compatibility


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