Michael McLoughlin

Pioneer
DISC Type : ids

Global Director @ Canva - SMB Sales at Canva

Dublin, County Dublin, Ireland

Overview

Michael is the Global Director of SMB Sales at Canva, where he leads a team of over 50 people across multiple regions. With a background that includes managing teams at Google and a Bachelors degree from Trinity College Dublin, he has over a decade of experience in tech ad sales and SaaS. People who have worked with him describe him as enthusiastic and having strong business acumen.

Beyond his professional roles, Michael has demonstrated a commitment to helping the next generation of professionals. He served as a Student Mentor for 100minds, a non-profit organization that connects top students in Ireland with charitable causes to achieve significant fundraising goals in a short period.

In addition to his global sales responsibilities, Michael is also the Site Lead for Canvas operations in Ireland.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

SMB Growth
His current role is focused on driving growth and engagement for Canva's Small and Medium Business segment, and his social media posts frequently highlight this mission.
Sales Leadership
He leads a global sales organization of over 50 people, including six managers, and actively posts about hiring for sales leadership roles on his team.
Global Team Building
He is actively hiring and expanding his SMB sales teams in international locations, including Manila, London, and Austin.

Media Appearances

Michael has no verified media appearances

Work History

12-2022
Global Director @ Canva - SMB Sales at Canva
12-2021 - 12-2022
Head of Accelerated Growth at Google
10-2019 - 12-2021
SMB Manager at Google
1-2019 - 10-2019
Vendor Lead at Google
8-2015 - 8-2016
Student Mentor at 100minds

Education

2009 - 2013
Bachelor of Business Administration (B.B.A.) from Trinity College Dublin
2002 - 2008
Leaving Certificate from Clongowes Wood College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Global Director @ Canva - SMB Sales at Canva
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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