Michael Motskin

Inquirer
DISC Type : cd

Marketing and Brand Director at LifeArc

Cambridge, England, United Kingdom

Overview

Michael has no verified overview

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

6-2023
Marketing and Brand Director at LifeArc
7-2021 - 6-2023
Marketing and Brand Director at Genomics England
2-2021 - 6-2021
Head of Marketing at Genomics England
5-2020 - 2-2021
Head Of Marketing at ONI
7-2018 - 5-2020
Head of Digital Strategy at Healx Ltd

Education

2007 - 2011
PhD from University of Cambridge
2004 - 2007
Bachelor of Science (BSc) from Ben-Gurion University of the Negev

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cambridge, England, United Kingdom Job Level : Mid-senior Designation : Marketing and Brand Director at LifeArc
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Michael

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision making speed is somewhere in the middle.
  • Can Michael take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Michael

Personality Compatibility


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