Michael Mullen

Inspirer
DISC Type : di

Chief Executive Officer at Capital Label Company

Rancho Cordova, California, United States

Overview

Michael Mullen is the Founder and CEO of Capital Label, a multi-million-dollar custom label manufacturer he developed from a small regional converter. A California Polytechnic State University alumnus, his extensive background in packaging sales informs his leadership in technology, sales, and client success. People who have worked with him describe him as a "great leader" dedicated to his employees and customers.

Outside of leading his company, Michael is focused on industry advancement and community engagement. He actively participates in major trade events like Labelexpo Americas to stay current on printing innovations and recently held a ribbon-cutting for a new facility, expressing gratitude for his communitys support in fostering his companys growth.

His company won Packaging Impressions "Package of the Week" for a craft beer label that blended digital and flexo printing techniques.

Personality Overview

Confident & Optimistic

Decisive

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Label Printing Innovation
He oversees technology and equipment sourcing for his company and has highlighted an award-winning label that combined digital and flexo printing.
Business Growth
He successfully scaled his company into a multi-million-dollar operation and recently expanded into a new, larger facility to support continued growth.
Craft Beer Packaging
Previously designed a successful craft beer label program and recently won an industry award for a craft beer label created by his company.

Media Appearances

Michael has no verified media appearances

Work History

10-2018
Chief Executive Officer at Capital Label Company
6-2017 - 10-2018
Sales Representative at Resource Label Group LLC
1-2015 - 6-2017
Sales Executive at ALL AMERICAN LABEL & PACKAGING
1-2012 - 12-2014
Account Manager at Fort Dearborn Company

Education

Bachelor of Science - BS from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 14 Location : Rancho Cordova, California, United States Job Level : Leadership Designation : Chief Executive Officer at Capital Label Company
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Michael

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michael take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michael

Personality Compatibility


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