Michael Murdoch, MMCCU, CUDE, CCUFC

Critic
DISC Type : C

AVP Marketing at University Credit Union

Los Angeles, California, United States

Overview

Michael has no verified overview

Personality Overview

Objective Thinker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

11-2024
AVP Marketing at University Credit Union
11-2023 - 11-2024
Director of Marketing and Branding at CUCollaborate
10-2022 - 11-2023
AVP Brand and Marketing at Seattle Credit Union
2-2021 - 10-2022
Marketing Manager at Wauna Credit Union
9-2017 - 2-2021
Communications Specialist at Wauna Credit Union

Education

9-2022 - 6-2025
Master of Management from Saint Mary's University
2000 - 2005
Bachelor of Arts (B.A.) from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles, California, United States Job Level : N/A Designation : AVP Marketing at University Credit Union
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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