Michael O'Keefe

Energizer
DISC Type : I

Managing Partner - Business at Greenlight Optics

Cincinnati, Ohio, United States

Overview

Michael is the co-founder and Managing Partner at Greenlight Optics, bringing over 20 years of experience in optical systems manufacturing and business management. He holds a B. S. in Mechanical Engineering from The Ohio State University and an MBA from Xavier University, with deep expertise in plastic optics, projection displays, and LED illumination.

While his public profile is focused on his professional achievements, his educational and business roots are firmly planted in Ohio, suggesting a strong connection to the local community and institutions.

He was one of the founders of the Mobile Projection Engine business at 3M, managing the program from conception to full commercialization.

Personality Overview

Full Of Energy

Imaginative

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Polymer Optics
He recently presented a webinar on solving complex design and manufacturing challenges with polymer optics, a core focus of his company.
Projection Systems
Possesses advanced expertise in projection displays and previously led 3M's Mobile Projection business from its initial concept to a full commercial launch.
Medical Device Optics
His company, Greenlight Optics, is an engineering and manufacturing services firm that creates optical systems for the medical industry, among other sectors.

Media Appearances

Management Team - Greenlight Optics. Featured in Greenlight Optics (Company Website)

See Now

Work History

3-2009
Managing Partner - Business at Greenlight Optics
1-2002 - 3-2009
Marketing Manager at 3M
1998 - 2002
Business Development Manager at Corning Precision Lens
9-1994 - 1-1998
Quality Engineer at US Precision Lens

Education

1996 - 1999
MBA from Xavier University - Williams College of Business
1988 - 1993
BS from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Cincinnati, Ohio, United States Job Level : N/A Designation : Managing Partner - Business at Greenlight Optics
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Michael take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michael

Personality Compatibility


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