Michael R. Lyons, MBA

Visionary
DISC Type : Ds

Director of Product Management at Rohrer Corporation

Greater Cleveland, United States

Overview

Michael is a manufacturing-sector product leader with over 15 years of experience specializing in portfolio strategy, pricing discipline, and P&L ownership for complex industrial products. A graduate of UNCs Kenan-Flagler Business School, colleagues describe him as a results-driven leader with excellent business acumen.

Beyond his professional achievements, Michael is a proud and supportive parent. He recently celebrated his daughters graduation with a Masters degree and actively leveraged his professional network to support her as she began her career in healthcare.

Unique fact: He launched a patent-pending market intelligence system at Goodyear to help distributors anticipate market trends and customer needs.

Personality Overview

Fast But Thoughtful

Early Adopter

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Portfolio P&L Strategy
His career has focused on owning P&L performance for large product portfolios, improving margin mix, and aligning strategy with financial goals.
Sustainable Packaging
He actively promotes products that help customers achieve sustainability goals, highlighting solutions designed to protect the environment.
Go-to-Market Execution
He has deep experience developing and launching new products, creating sales tools, and implementing strategies that fundamentally change how companies approach the market.

Media Appearances

Michael has no verified media appearances

Work History

6-2024 - 11-2025
Director of Product Management at Rohrer Corporation
11-2020 - 6-2024
Senior Product Manager at STERIS
6-2011 - 5-2019
Director of Product Management and Marketing (Product Owner) at Ranpak
8-2009 - 4-2011
Strategic Marketing Leader at Goodyear Engineered Products
1-2008 - 7-2009
Business Line Manager at Goodyear Engineered Products

Education

BS from Hampton University
MBA from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Cleveland, United States Job Level : N/A Designation : Director of Product Management at Rohrer Corporation
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Insights For Selling To Michael R.

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael R. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael R.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael R. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael R. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael R.

Personality Compatibility


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