Michael Rock, CLSSBB

Visionary
DISC Type : Ds

Chief Operating Officer at Revascent

St Louis, Missouri, United States

Overview

Michael is a results-driven Chief Operating Officer at Revascent with deep expertise in healthcare revenue cycle management and process improvement. A Certified Lean Six Sigma Black Belt, he has a proven track record of integrating technology to drive profitability and operational efficiency. Colleagues have described him as mindful and purposeful in his approach.

Beyond his executive responsibilities, Michael is actively involved in youth athletics as a USA Wrestling certified coach, holding both Bronze and Copper level certifications. This commitment to coaching and mentoring demonstrates his leadership extends into his community and personal passions.

He was previously named one of the "Rising stars: 86 ASC leaders under 40", highlighting his significant impact in the healthcare industry.

Personality Overview

Big Vision Person

Direct & Assertive

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Process Improvement
As a Certified Lean Six Sigma Black Belt, he has dedicated his career to building operational infrastructure and leading continuous improvement initiatives to drive savings and productivity.
Revenue Cycle Management
He is an expert in RCM for diverse healthcare clients, having previously overseen operations managing $1. 5B in annual client revenue for ambulatory surgery centers and professional practices.
Patient Experience
He authored a publication on the importance of the patient experience as a competitive advantage, indicating a focus beyond pure operational metrics to include quality of care.

Media Appearances

Revascent Expands Executive Team to Accelerate Growth in Healthcare Operations, Technology and Revenue Cycle Services. Featured in Revascent

See Now

Work History

5-2025 - 1-2026
Chief Operating Officer at Revascent
7-2024 - 5-2025
Vice President, Revenue Cycle Management at Envision Radiology
6-2010 - 6-2011
Telecommunications Coordinator at ITT Systems
1-2010 - 1-2011
Consultant at National Medical Billing Services, LLC
1-2008 - 1-2010
Vice President Operations at nimble solutions

Education

1-2013 - 10-2015
Certified Lean Six Signa Black Belt from Villanova University
Business Administration and Management from Lindenwood University

More Information

Social Presence :

Prographics :

Exp : 6 Location : St Louis, Missouri, United States Job Level : N/A Designation : Chief Operating Officer at Revascent
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael

Personality Compatibility


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