Michael Russell

Enthusiast
DISC Type : i

Managing Director at The Instillery

Auckland, Auckland, New Zealand

Overview

Michael Russell is the Managing Director and founder of The Instillery, a technology firm focused on empowering New Zealand businesses. A serial entrepreneur, he previously co-founded Origin IT, demonstrating a career-long mission to connect Kiwi organisations with the technology they need to succeed.

He co-founded his first company, Origin IT, in a West Auckland garage in 2000. His current company, The Instillery, later went on to acquire Origin.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Empowering Kiwi Businesses
His career mission is to put the best global technology in the hands of New Zealand organisations to help them thrive in an evolving landscape.
Trans-Tasman Growth
He recently led The Instillery in joining forces with Australia's VITG to form a 400+ person managed services and cybersecurity provider covering the ANZ region.
Modern Cybersecurity
He advocates for moving beyond legacy firewalls, championing modern security frameworks like Zero Trust Detection & Response (ZDR) for mid-market companies.

Media Appearances

Stories | Michael Russell - The Instillery. Featured in The Instillery Blog

See Now

Work History

1-2021
Managing Director at The Instillery
10-2019 - 1-2021
Chief Operating Officer at The Instillery
8-2019 - 10-2019
Chief Sales Officer at The Instillery
5-2000 - 7-2019
Chief Executive Officer at Origin IT
1-1999 - 4-2000
Business Development at Fisher & Paykel Business Centre

Education

Education details unavailable from St Peters College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Auckland, Auckland, New Zealand Job Level : Mid-senior Designation : Managing Director at The Instillery
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.