Michael Sandvoss

Questioner
DISC Type : c

Unternehmensinhaber at Sandvoss Performance

Grünwald, Bavaria, Germany

Overview

Michael Sandvoss is a seasoned media and communications expert with over 35 years in leadership roles at major publishing houses like Axel Springer and Hubert Burda Media. Now the owner of Sandvoss Performance and Sandvoss Consulting, he leverages his experience as a coach, speaker, and author, focusing on performance, communication, and emotional intelligence.

He is deeply involved in societal initiatives, serving on the advisory board for the Brain & Soul Network and as co-initiator of the "Weimarer Visionen" conference. He produces talks and hosts the "Emotionale Intelligenz" podcast, exploring themes of empathy and human connection in the modern world. He also engages with mindfulness through his support of the "Better Future" initiative.

After a long and successful career as a media manager, he started his own consulting agency at the age of 66.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Emotional Intelligence
A core focus of his current work as a coach, speaker, and podcast host, where he explores empathy and communication.
Human-centric Leadership
He writes articles on leadership trends, advocating for "Human Intelligence" and psychological safety as key factors in the age of AI.
Media & Publishing
Draws on 35 years of experience in senior management roles at major German media companies like Axel Springer.

Media Appearances

Michael has no verified media appearances

Work History

7-2025
Unternehmensinhaber at Sandvoss Performance
11-2023 - 7-2025
Unternehmensinhaber at Sandvoss Consulting
7-2023 - 10-2023
Kommunikationsspezialist at Self-employed
1-2016 - 10-2023
General Manager Luxury Sales at Media Impact GmbH & Co. KG
11-2014 - 10-2023
General Manager Luxury Sales at Media Impact GmbH & Co. KG

Education

3-1979 - 2-1984
Diplomkaufmann from Ludwig-Maximilians-Universität München
Coach from Katzengruber Akademie

More Information

Social Presence :

Prographics :

Exp : 20 Location : Grünwald, Bavaria, Germany Job Level : N/A Designation : Unternehmensinhaber at Sandvoss Performance
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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