Michael Sundén

Galvanizer
DISC Type : Id

Head of Global Brand Strategy at Morningstar

United States

Overview

Michael has no verified overview

Personality Overview

Persuader

Trusting

Pragmatic

They are not against taking risks and can make tough decisions when required.
  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2026
Head of Global Brand Strategy at Morningstar
2-2022 - 12-2025
Sr. Director, Brand Architecture & Naming at SAP
7-2018 - 2-2022
Sr Brand Strategist at IBM
10-2017 - 7-2018
Strategic Programs Leader, IBM Watson and Cloud Platform at IBM
11-2015 - 10-2017
Digital Marketing Leader, Global Business Services at IBM

Education

2003 - 2005
Bachelor from Stockholm University
1998 - 2000
Marketing from Örebro University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Mid-senior Designation : Head of Global Brand Strategy at Morningstar
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Present testimonials from existing customers about their experience with your product
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michael take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michael

Personality Compatibility


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