Michael Therrien

Trailblazer
DISC Type : DI

Director, AI Strategy, Global Marketing at Kyndryl

Greater Seattle Area, United States

Overview

Michael Therrien is the Director of AI Strategy in Global Marketing at Kyndryl, focused on deploying AI to enhance business impact. He co-chairs Kyndryls AI Guild and is the AI Committee Chair for the Association of National Advertisers (ANA). Colleagues frequently describe him as an inspiring and talented leader and an effective change agent.

He is a global professional with extensive experience driving digital transformation across North America, Asia Pacific, and the Middle East, having lived and worked in cities like Dubai, Singapore, New York, and now Seattle.

Michael is a recipient of Kyndryls "Heart of Marketing Award, " which celebrates leadership and innovation.

Personality Overview

Persuasive

Achievement-Oriented

Values Relationships

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI in Marketing
He leads AI strategy at Kyndryl and chairs the ANA's AI Marketing Committee, focusing on using AI to drive creativity, efficiency, and business growth.
AI User Adoption
His focus is on creating AI 'Aha' moments and giving teams the permission and confidence to experiment with new tools to improve their workflows.
Human-Centric AI
He advocates for a “human first, human last” approach to AI implementation, ensuring technology elevates people and addresses potential fears about its adoption.

Media Appearances

Michael has no verified media appearances

Work History

8-2025
Director, AI Strategy, Global Marketing at Kyndryl
3-2025
Co-Chair, Kyndryl AI Guild at Kyndryl
8-2021 - 8-2025
Director, Content, Global Strategic Solutions and AI Marketing Task Force Leader at Kyndryl
12-2024
ANA AI Committee Chair at Association of National Advertisers
1-2020 - 8-2021
Head of Content & Sales Engagement, Americas at IBM

Education

BA from Western University
Diploma of Technology from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Director, AI Strategy, Global Marketing at Kyndryl
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michael take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michael

Personality Compatibility


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