Michael Wiegand in

Michael Wiegand

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Director, Marketing Sciences at Wheelhouse Digital Marketing Group
📍 Greater Seattle Area, United States

With over twenty years in marketing, Michael has built a diverse career journeying from direct mail and design to specializing in search and analytics. Currently the Director of Marketing Sciences at Wheelhouse DMG, he has experience helping major brands like Adidas, DocuSign, and LUSH Cosmetics grow. Colleagues describe him as an exceptional leader, mentor, and outstanding digital marketer.

Outside of his digital marketing work, Michael is a passionate gamer who channels his hobby into fundraising for Seattle Childrens hospital through the Extra Life charity. He lives in South Seattle with his wife and two children and also enjoys recording music, playing D&D, and supporting the Seattle Sounders FC.

He uses his passion for gaming to stream on Twitch, raising thousands of dollars for charity.

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Experience
18 Years
Current Role
Director, Marketing Sciences
Job Level
Mid-senior
Location
Greater Seattle Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Marketing Analytics
He leads the marketing sciences/analytics teams at his current and past agencies and has multiple certifications, including Google Analytics.
Human-centric AI
He has posted publicly that he believes AI should handle drudgery, but creativity and decision-making should remain human tasks.
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Career

Work history

5-2024
Director, Marketing Sciences
Wheelhouse Digital Marketing Group
4-2021
Instructor
UW Continuum College
6-2019 - 5-2024
Director Of Analytics
Portent
4-2014 - 6-2019
Analytics Architect
Portent
10-2007 - 4-2014
Senior PPC & Analytics Strategist
Portent
In the press

Media appearances

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Education
2000 - 2002
AS
California Baptist University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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