Michael Wiegand

Initiator
DISC Type : Di

Director, Marketing Sciences at Wheelhouse Digital Marketing Group

Greater Seattle Area, United States

Overview

With over twenty years in marketing, Michael has built a diverse career journeying from direct mail and design to specializing in search and analytics. Currently the Director of Marketing Sciences at Wheelhouse DMG, he has experience helping major brands like Adidas, DocuSign, and LUSH Cosmetics grow. Colleagues describe him as an exceptional leader, mentor, and outstanding digital marketer.

Outside of his digital marketing work, Michael is a passionate gamer who channels his hobby into fundraising for Seattle Childrens hospital through the Extra Life charity. He lives in South Seattle with his wife and two children and also enjoys recording music, playing D&D, and supporting the Seattle Sounders FC.

He uses his passion for gaming to stream on Twitch, raising thousands of dollars for charity.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Marketing Analytics
He leads the marketing sciences/analytics teams at his current and past agencies and has multiple certifications, including Google Analytics.
Human-centric AI
He has posted publicly that he believes AI should handle drudgery, but creativity and decision-making should remain human tasks.
Gaming for Charity
He actively participates in the Extra Life Game Day, streaming on Twitch to raise money for Seattle Children's hospital.

Media Appearances

Michael has no verified media appearances

Work History

5-2024
Director, Marketing Sciences at Wheelhouse Digital Marketing Group
4-2021
Instructor at UW Continuum College
6-2019 - 5-2024
Director Of Analytics at Portent
4-2014 - 6-2019
Analytics Architect at Portent
10-2007 - 4-2014
Senior PPC & Analytics Strategist at Portent

Education

2000 - 2002
AS from California Baptist University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Seattle Area, United States Job Level : Mid-senior Designation : Director, Marketing Sciences at Wheelhouse Digital Marketing Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michael take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michael

Personality Compatibility


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