Michael Willems
Login to view DISC.As Managing Director at dentsu Benelux, Michael leads a modern media agency of over 300 colleagues, focusing on integrated, data-driven marketing strategies. Educated at the University of Amsterdam, he is described by others as a responsible leader who creates an environment where colleagues can excel.
Michaels interests lie at the intersection of marketing, culture, and business leadership. He has a formal education in the Sociology of Culture and shows a keen interest in thought leadership from outlets such as the Harvard Business Review. He actively contributes to industry discourse through publications.
He co-authored an article arguing that for brand positioning, genuine consumer "attention" is far more valuable than simple "visibility. "
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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