Michael Willems

Critic
DISC Type : C

Managing Director | Executive Board Member at dentsu Benelux

Amsterdam, North Holland, Netherlands

Overview

As Managing Director at dentsu Benelux, Michael leads a modern media agency of over 300 colleagues, focusing on integrated, data-driven marketing strategies. Educated at the University of Amsterdam, he is described by others as a responsible leader who creates an environment where colleagues can excel.

Michaels interests lie at the intersection of marketing, culture, and business leadership. He has a formal education in the Sociology of Culture and shows a keen interest in thought leadership from outlets such as the Harvard Business Review. He actively contributes to industry discourse through publications.

He co-authored an article arguing that for brand positioning, genuine consumer "attention" is far more valuable than simple "visibility. "

Personality Overview

Information Seeker

Critic

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Integrated Marketing
He is leading dentsu's ambition to become the most integrated network, believing effective marketing is more than just a sum of its parts.
Team Empowerment
He focuses on developing talent internally and is recognized for creating conditions that allow his team of 300+ people to excel.
Data-Driven Strategy
He emphasizes leveraging marketing intelligence and integrating active and passive data analysis to craft effective, evidence-based strategies for clients.

Media Appearances

Michael Willems nieuwe managing director media bij dentsu Benelux. Featured in Facebook

See Now

Work History

8-2023
Managing Director | Executive Board Member at dentsu Benelux
1-2021 - 12-2025
Director of Strategy, Planning & Intelligence | Management Team at dentsu Benelux
10-2017 - 12-2020
Head Of Content+ at Mindshare Netherlands
1-2019 - 11-2020
Marketing Lead at Mindshare Netherlands
9-2014 - 12-2018
Director Business Strategy at Mindshare Netherlands

Education

1998 - 1999
Docterandus from University of Amsterdam
1992 - 1998
Bachelor from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Managing Director | Executive Board Member at dentsu Benelux
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michael

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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