Michael Wright

Examiner
DISC Type : cs

Chief Executive Officer at ODL Orthodontic Lab

Buffalo, New York, United States

Overview

Michael Wright is the CEO of ODL Orthodontic Lab and the co-founder of EasyRx. A certified dental technician, he focuses on new business development and tech innovation, recently launching patented products like the Casper Class II corrector. He studied Business Administration at Franciscan University of Steubenville.

Outside of his professional life, Michael is a father to nine children. His Catholic faith is a guiding principle in navigating the challenges of building his businesses and raising his large family. He is interested in pioneering organizations like NASA and Align Technology.

He balances his role as a tech CEO with being a father of nine.

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Orthodontic Innovation
He is constantly developing and launching patented products, such as Casper and Airway, to provide innovative, real-world solutions for orthodontic correction.
Business Automation
Actively looking to integrate ERP systems, AI, and 3D printing to make his company's operations smarter, faster, and more scalable.
Values-Driven Culture
He emphasizes having meaningful core values that guide leadership and focuses on the "people side" of the business, believing it's the most challenging part.

Media Appearances

Michael has no verified media appearances

Work History

5-2017
Chief Executive Officer at ODL Orthodontic Lab
5-2017
President at ODL Orthodontic Lab
6-2005 - 5-2017
VP at ODL Orthodontic Lab
6-2008 - 6-2015
Co-Founder at EasyRx

Education

1998 - 2002
Bachelor from Medaille University
Business Administration and Management from Franciscan University of Steubenville

More Information

Social Presence :

Prographics :

Exp : 18 Location : Buffalo, New York, United States Job Level : Leadership Designation : Chief Executive Officer at ODL Orthodontic Lab
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Michael take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Michael

Personality Compatibility


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