Michel Araujo

Sharpshooter
DISC Type : CD

Regional Sales Manager at BMW Group Brasil

São Paulo, São Paulo, Brazil

Overview

Michel Araujo is a Regional Sales Manager at BMW Group Brasil, known for leading teams to achieve record sales figures and territory expansion. A graduate of Uninove - Universidade Nove de Julho, he possesses a deep understanding of the sales cycle, always prioritizing customer satisfaction.

He was the Project Leader for BMWs Certified Armoured Cars program in Brazil.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They like to act fast and expect others to do the same.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Electrical Mobility
He recently led a workshop with the BMW dealer network focused on cutting-edge electric vehicle technology, market trends, and sustainable innovation.
Dealer Network Success
His role involves daily leadership and collaboration with the dealership network to optimize sales performance and ensure a premium customer experience.
Premium Customer Experience
A consistent theme in his work is a focus on customer satisfaction throughout all stages of the sales process to deliver a premium experience.

Media Appearances

Michel has no verified media appearances

Work History

7-2021
Regional Sales Manager at BMW Group Brasil
1-2019 - 7-2021
Head of Used Car at BMW Group Brasil
6-2016 - 1-2019
Corporate, Direct and Special Sales Manager at BMW Group Brasil
5-2012 - 3-2014
Performance Improvement Coordinator at Renault
3-2010 - 8-2011
Comercial Manager at Quimesp Química Ltda

Education

2008 - 2009
Pós-graduação from Australian College of Technology
2001 - 2003
Bacharel from Uninove - Universidade Nove de Julho

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Regional Sales Manager at BMW Group Brasil
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Insights For Selling To Michel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michel

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Michel move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michel take some risk or not?

  • The risks don’t matter much to them.

You And Michel

Personality Compatibility


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