Michele Fitzpatrick in

Michele Fitzpatrick

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Vice President, Strategic Services at Kobie
📍 Greater Philadelphia, United States

Michele Fitzpatrick is a Vice President of Strategy specializing in CX consulting and CRM for retail and consumer brands. She leads high-performance teams to build loyalty and deliver personalized marketing for world-class companies. A graduate of West Virginia University, colleagues describe her as a strategic thinker, talented speaker, and great collaborator.

Michele recently led the MCNY 2023 Annual Privacy Update session, covering critical topics for marketers.

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Experience
20 Years
Current Role
Vice President, Strategic Services
Job Level
Senior
Location
Greater Philadelphia, United States
Personality Overview

How Michele shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michele cares about

Relationship Marketing
A core theme of her work at Marigold and a frequently used hashtag in her professional discussions, indicating a primary focus.
Modern Loyalty Programs
Her leadership role at Kobie, a top loyalty services firm, and her posts about re-imagining loyalty show this is a key expertise area.
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Career

Work history

10-2025
Vice President, Strategic Services
Kobie
3-2023 - 10-2025
Vice President, Enterprise Strategy and Services
Marigold
9-2018 - 12-2022
Vice President, Strategy, Retail and Consumer Brands
Acxiom
8-2017 - 9-2018
Vice President, Associate Director, Customer Experience Strategy
MRM//McCann
1-2005 - 7-2017
Vice President, Customer Experience Consulting, CRM Strategy & Insights, Agency Services
Harte Hanks
In the press

Media appearances

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Education
Bachelor of Applied Science (B.A.Sc.)
West Virginia University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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