Michele Fitzpatrick

Pioneer
DISC Type : IDS

Vice President, Strategic Services at Kobie

Greater Philadelphia, United States

Overview

Michele Fitzpatrick is a Vice President of Strategy specializing in CX consulting and CRM for retail and consumer brands. She leads high-performance teams to build loyalty and deliver personalized marketing for world-class companies. A graduate of West Virginia University, colleagues describe her as a strategic thinker, talented speaker, and great collaborator.


Michele recently led the MCNY 2023 Annual Privacy Update session, covering critical topics for marketers.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Relationship Marketing
A core theme of her work at Marigold and a frequently used hashtag in her professional discussions, indicating a primary focus.
Modern Loyalty Programs
Her leadership role at Kobie, a top loyalty services firm, and her posts about re-imagining loyalty show this is a key expertise area.
Navigating Data Privacy
She demonstrates thought leadership by leading industry sessions on data privacy for marketers, a critical and current topic.

Media Appearances

Michele has no verified media appearances

Work History

10-2025
Vice President, Strategic Services at Kobie
3-2023 - 10-2025
Vice President, Enterprise Strategy and Services at Marigold
9-2018 - 12-2022
Vice President, Strategy, Retail and Consumer Brands at Acxiom
8-2017 - 9-2018
Vice President, Associate Director, Customer Experience Strategy at MRM//McCann
1-2005 - 7-2017
Vice President, Customer Experience Consulting, CRM Strategy & Insights, Agency Services at Harte Hanks

Education

Bachelor of Applied Science (B.A.Sc.) from West Virginia University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Philadelphia, United States Job Level : Senior Designation : Vice President, Strategic Services at Kobie
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Insights For Selling To Michele

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michele is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michele

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michele move?

  • They are generally fast movers and can take quick decisions
  • Can Michele take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michele

Personality Compatibility


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