Michele Jones in

Michele Jones

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Senior Commercial Planning Manager at The AA
📍 Maidenhead, England, United Kingdom

Michele is an accomplished commercial leader with over 25 years of experience in CRM and data-driven customer strategy. Now a Senior Commercial Planning Manager at The AA, she excels at delivering commercial outcomes through omni-channel campaigns. People often describe her as a positive, progressive, and fantastic team player.

Outside of her professional life, Michele values time to relax and recharge. She considers Centre Parcs her "spiritual home, " a place she cherishes for destressing and likely enjoys for family getaways, highlighting a preference for leisure and well-being.

Unique fact: Michele has a deep passion for leveraging customer data and insight to create personalized experiences.

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Experience
12 Years
Current Role
Senior Commercial Planning Manager
Job Level
Middle
Location
Maidenhead, England, United Kingdom
Personality Overview

How Michele shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michele cares about

Customer Journey Strategy
Her career is focused on creating and delivering insight-driven, omni-channel customer journeys across a variety of sectors, including tech, pharma, and finance.
Data-Driven Personalization
She is a strong advocate for using data and insights to drive personalization and has implemented analytical models like eRFM and propensity models in past roles.
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Career

Work history

6-2025
Senior Commercial Planning Manager
The AA
9-2023
Omni Channel Lead
Boehringer Ingelheim UK and Ireland
7-2021 - 6-2023
Head of CRM
Student Beans
2-2017 - 7-2021
Global CRM, Retention, Customer Journey and Campaign Management Head
Namecheap, Inc
1-2016 - 1-2017
Telco and Utilities Strategic Marketing Consultant
Equifax
In the press

Media appearances

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Education
1990 - 1994
Education details unavailable
Leeds Beckett University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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