Michele Lorusso

Inspirer
DISC Type : id

Chief Marketing & Communication Officer at Etro

Milan, Lombardy, Italy

Overview

Michele Lorusso is the Chief Marketing & Communication Officer at Etro, leveraging extensive international experience in luxury sectors like fashion, hospitality, and sports for brands such as AC Milan and Orient Express. He is recognized for elevating brand positioning and leading global teams to ensure seamless alignment.

Beyond his corporate roles, Michele has entrepreneurial passions, having co-founded a luxury womens prêt-à-porter brand. He is described by colleagues as extremely collaborative and an expert guide on strategic projects, skilled at finding the right strategy to meet mutual objectives.

He co-founded MIAHATAMI, a luxury fashion brand that won Vogues prestigious "Who is On Next" Award in 2016.

Personality Overview

Achievment Oriented

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Luxury Brand Elevation
His mandate at Etro is to elevate and solidify the brand's positioning within the luxury segment, a core focus throughout his career with brands like Orient Express.
Global Marketing Strategy
He oversees the brand team at Etro headquarters while coordinating dedicated teams in Asia and the USA, ensuring seamless global alignment and execution.
Sports & Entertainment Marketing
As Global Marketing and Sales Director at AC Milan, he managed the club's branding, B2C sales, fan engagement, and stadium revenues, showing deep expertise in sports.

Media Appearances

Michele has no verified media appearances

Work History

5-2025
Chief Marketing & Communication Officer at Etro
1-2015
Co-Founder & Advisor at MIAHATAMI
4-2023 - 3-2025
Marketing & Communication Director at Orient Express
1-2021 - 4-2023
Managing Director - Strategic Advisor at Italian Family Office - Luxury and Innovation Investment
2-2015 - 1-2021
Global Marketing and Sales Director at AC Milan

Education

Michele has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Chief Marketing & Communication Officer at Etro
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Insights For Selling To Michele

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michele is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Michele

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Michele move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michele take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michele

Personality Compatibility


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