Michele Lorusso in

Michele Lorusso

Inspirer · DISC type id
Chief Marketing & Communication Officer at Etro
📍 Milan, Lombardy, Italy

Michele Lorusso is the Chief Marketing & Communication Officer at Etro, leveraging extensive international experience in luxury sectors like fashion, hospitality, and sports for brands such as AC Milan and Orient Express. He is recognized for elevating brand positioning and leading global teams to ensure seamless alignment.

Beyond his corporate roles, Michele has entrepreneurial passions, having co-founded a luxury womens prêt-à-porter brand. He is described by colleagues as extremely collaborative and an expert guide on strategic projects, skilled at finding the right strategy to meet mutual objectives.

He co-founded MIAHATAMI, a luxury fashion brand that won Vogues prestigious "Who is On Next" Award in 2016.

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Experience
10 Years
Current Role
Chief Marketing & Communication Officer
Job Level
Leadership
Location
Milan, Lombardy, Italy
Personality Overview

How Michele shows up

Achievment Oriented
Confident & Optimistic
Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Priorities

Topics Michele cares about

Luxury Brand Elevation
His mandate at Etro is to elevate and solidify the brand's positioning within the luxury segment, a core focus throughout his career with brands like Orient Express.
Global Marketing Strategy
He oversees the brand team at Etro headquarters while coordinating dedicated teams in Asia and the USA, ensuring seamless global alignment and execution.
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Career

Work history

5-2025
Chief Marketing & Communication Officer
Etro
1-2015
Co-Founder & Advisor
MIAHATAMI
4-2023 - 3-2025
Marketing & Communication Director
Orient Express
1-2021 - 4-2023
Managing Director - Strategic Advisor
Italian Family Office - Luxury and Innovation Investment
2-2015 - 1-2021
Global Marketing and Sales Director
AC Milan
In the press

Media appearances

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Education

Michele has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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