Michele Ludwig PMP,CSM,CSA

Wildcard
DISC Type : ics

Principal Engagement Manager at ServiceNow

United States

Overview

Michele Ludwig is a Principal Engagement Manager and Scrum Master at ServiceNow with over 25 years of experience in IT and project management. She is a Project Management Professional (PMP) and Certified Systems Administrator specializing in managing large-scale projects with demanding timelines, including co-located, remote, and off-shore teams.

Colleagues consistently describe her as an enthusiastic, confident, and optimistic leader with a talent for keeping goals realistic and managing stakeholder expectations effectively.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Agile Methodologies
As a certified Scrum Master who is publicly "Committed to Agility, " she is deeply involved in agile frameworks for project delivery.
ServiceNow Implementation
Her entire recent career has been focused on managing ServiceNow projects and programs for various companies, indicating deep platform expertise.
Client Engagement
Her role as a Principal Engagement Manager and recommendations praising her communication skills show a focus on building strong client relationships.

Media Appearances

Michele has no verified media appearances

Work History

8-2024 - 8-2025
Principal Engagement Manager at ServiceNow
5-2024 - 8-2024
Sr Engagement Manager at ServiceNow
1-2022 - 4-2024
ServiceNow Sr Project Manager at Infosys
8-2021 - 1-2022
ServiceNow Sr Project Manager & Scrum Master at Hicks Professional Group (HPG)
7-2020 - 8-2021
ServiceNow Program Manager at Carrier HVAC

Education

Associate of Science (A.S.) from Broward College

More Information

Social Presence :

Prographics :

Exp : 5 Location : United States Job Level : N/A Designation : Principal Engagement Manager at ServiceNow
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Insights For Selling To Michele

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michele is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michele

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michele move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michele take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michele

Personality Compatibility


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